Improving ProfitabilityMargins have recovered materially—operating margin ~15.2% and net margin ~10.1% in 2025 after weaker years. This indicates stronger pricing power and operating leverage within the PR services model, supporting sustainable cash generation, reinvestment capacity and higher returns on equity over the medium term.
Conservative Balance SheetVery low and improving leverage reduces solvency and refinancing risk, giving management flexibility to fund growth, return capital, or weather downturns. Steady equity growth and a strong ROE (~19.9%) suggest capital is being deployed effectively without relying on high debt levels.
High Free Cash ConversionFree cash flow closely tracking earnings (~94% of net income) signals earnings quality and effective conversion to cash. That durable cash generation supports shareholder returns, working-capital flexibility and the ability to fund investments or acquisitions without materially increasing leverage.