Revenue DeclineA roughly 20% revenue contraction signals weakening demand or lost market share. Sustained revenue declines impair scale economics, pressure margins, and reduce cash generation, making it harder to invest in distribution or product innovations over the medium term without strategic corrective action.
Volatile Free Cash FlowVolatile free cash flow and negative FCF in 2024 constrain funding flexibility for capex, debt servicing, or shareholder returns. Continued inconsistency increases refinancing risk and limits ability to absorb raw material price swings, amplifying operational vulnerability.
Margin VariabilityDeclining and uneven margins indicate exposure to input cost swings or unfavorable product mix. Margin volatility undermines sustainable profitability, complicates forecasting and investment planning, and may necessitate pricing power or cost restructuring to restore durable margins.