Improved Profitability and Margins
Operating margin for 2025 of 14.1% (second-highest historic level outside pandemic); gross profit margin improved ~180 basis points in Q4 versus prior year; margin improvements reported across all three business areas.
Full-Year Organic Sales Growth
Organic sales growth for 2025 of +0.9% despite challenging market conditions and weak consumer sentiment.
Strong Cash Flow and Balance Sheet
Q4 delivered strong operating cash surplus and working capital improvements (inventory days down); net debt/EBITDA ~1.0 at year-end; net cash flow strong.
COGS Tailwind and Cost Savings Realized
Q4 COGS tailwind of SEK 749 million (approx. two-thirds from raw materials, remainder primarily energy); realized COGS savings just above SEK 500 million within the SEK 500m–1bn target range.
Shareholder Returns and Capital Allocation
Share buyback program (SEK 3.0bn) ~80% completed: 9.2 million shares repurchased for SEK 2.4bn; proposed dividend increase to SEK 8.75 (up SEK 0.50, ~+6%).
Strategic Acquisition to Expand U.S. Personal Care
Acquisition of Edgewell Feminine Care business in North America (brands Carefree, Stayfree, Playtex) more than doubles Personal Care sales in the U.S., aligning with focus on high-yielding categories.
Market Share Gains and Product Superiority
Branded market shares strengthened in >65% of the business and in 80% of Feminine Care; Mexico Feminine Care market share reached 62%; record level of product superiority and increased share of sales from innovations.
Health & Medical Momentum
Positive organic sales growth in Health & Medical; Medical business grew for the 19th consecutive quarter across all three therapy areas, with strong performance in Wound Care and Incontinence Care.
Sustainability Recognition
Awarded EcoVadis Platinum (top 1% globally) and placed on CDP A list, reinforcing sustainability credentials especially relevant to health-care customers.
Innovation and Portfolio Upgrades
Key product actions: upgraded TENA Flex belted product, relaunched Cutimed Siltec Sorbact with a brand campaign, new SmartPROTECT core tech for ultra-thin pads in Latin America, PeakServe sensor dispenser launch and center-feed dispenser and refill innovations.