Strong Revenue Growth
Q2 2025 revenue grew 18% year-over-year in constant currency, accelerating nearly 1 point from Q1. Subscription revenue grew 19% year-over-year, while services and other revenue increased 21% on an as-reported basis.
Customer and Platform Growth
Total customers grew to 268,000 globally with over 9,700 net customer additions in the quarter. 42% of the installed base by ARR now use all 3 core hubs, an increase of 4 points.
AI and Product Innovation
AI features adoption surged with Sales Hub seat upgrades up 71% year-over-year and Service Hub seat upgrades up 110% year-over-year. HubSpot became the first CRM to launch connectors with ChatGPT and Claude.
Upmarket Momentum
Large deals are up, with co-selling with sales teams up 29% year-over-year. Brand awareness is at an all-time high, supporting growth.
Diversification of Demand Channels
Only 10% of leads come from blog traffic, with significant growth in YouTube leads (up 96% year-over-year), newsletters (leads grew 50%), and social media followers.