Revenue Increase in Q2
Revenue for the quarter was $282 million, marking a 22% increase from Q1 2025 due to a seasonal AOV improvement of $25 and an 8% increase in orders delivered.
Margin Improvement
Gross margin improved by 360 basis points to 23.7% compared to the same period last year, driven by a focus on outdoor categories.
Cost Efficiency Achievements
Sales and marketing expenses decreased by $28 million year-over-year, improving efficiency by 320 basis points. G&A and tech expenses also decreased by $9 million.
Improved Cash Flow
Cash flow for the quarter was materially better than Q1, marking the best performing cash flow quarter in several years.
Strategic Partnerships
Entered a long-term licensing agreement in Canada with an upfront payment of $5 million, and a strategic investment in retail partner Kirkland's, known as The Brand House Collective.