Phia is an AI-powered shopping agent designed to help users discover the best deals across over 40,000 retail and resale sites. By leveraging real-time price intelligence, resale insights, and AI-driven recommendations, Phia streamlines purchasing decisions, offering personalized suggestions tailored to individual tastes, behaviors, and budgets. Founded by Phoebe Gates and Sophia Kianni, the company is headquartered in New York City and aims to revolutionize e-commerce by providing consumers with a seamless and efficient shopping experience.