Onfire is an AI platform built for sales teams that work with technology buyers. It uses machine learning to analyze large volumes of third-party data - such as product reviews, technical discussions, and vendor evaluations - alongside a company's own sales data. By combining these sources, Onfire helps teams spot real buying intent, understand decision dynamics, and focus their efforts where they matter most. The platform continuously learns and updates CRM systems, giving sales teams a more accurate, living view of their market.