HALA is a leading fintech company based in Saudi Arabia, specializing in providing embedded financial services to micro, small, and medium enterprises (MSMEs). The company offers a comprehensive suite of solutions, including business accounts, card issuance, payment and transfer services, and point-of-sale solutions. HALA supports over 142,000 businesses and processes more than $8 billion in annual transactions, aiming to transform the financial landscape for MSMEs and contribute to economic growth and social impact in the region.