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YouTube Targets ‘AI Slop’ and Deepfakes as Top Priorities for 2026

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Neal Mohan, the CEO of video-sharing platform YouTube, said that cutting down on low-quality “AI slop” and improving deepfake detection will be major priorities in 2026.

YouTube Targets ‘AI Slop’ and Deepfakes as Top Priorities for 2026

Neal Mohan, the CEO of video-sharing platform YouTube, said that cutting down on low-quality “AI slop” and improving deepfake detection will be major priorities in 2026. In his annual letter, Mohan warned that it is becoming increasingly difficult to tell the difference between real and AI-generated content, especially when it comes to deepfake videos. Furthermore, as artificial intelligence becomes more widespread, YouTube’s parent company, tech giant Google (GOOGL), continues to invest heavily in AI infrastructure and models, while YouTube faces a surge in AI-created video uploads.

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Unfortunately, this surge includes a flood of low-quality AI videos that are designed to game recommendation algorithms. As a result, Mohan said that YouTube is responding by improving its spam and clickbait-fighting systems, while clearly labeling AI-generated content and requiring creators to disclose when videos have been altered. The platform also removes harmful synthetic media that violates its rules and is building tools that detect when a creator’s likeness is used without permission.

At the same time, YouTube wants to continue supporting creators rather than replacing them with AI. Indeed, Mohan said that more than one million channels used YouTube’s AI creation tools each day in December, and the company plans to expand these features across formats like Shorts. Creators will soon also be able to generate content using their own likeness, create games from text prompts, and experiment with music. In addition, YouTube is focused on helping creators earn more through shopping, brand deals, and fan-funding tools, while making the platform safer and easier to use.

Is GOOGL Stock a Good Buy?

Turning to Wall Street, analysts have a Strong Buy consensus rating on GOOGL stock based on 27 Buys and seven Holds assigned in the past three months. Furthermore, the average GOOGL price target of $343.65 per share implies 3.9% upside potential.

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