Amazon (AMZN) stock is a hot topic on Tuesday as investors evaluate the e-commerce and web services company ahead of its Q1 2026 earnings report tomorrow. With earnings acting as a potential catalyst for AMZN stock, investors will likely want to know what the minimum and maximum potential of Amazon are before earnings are released.
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New trading tool for AMZN bullsStarting with Amazon stock’s minimum potential, four-star D.A. Davidson analyst Gil Luria holds the Street’s lowest price target for AMZN stock at $175, representing a potential 32.73% downside for the shares. He also has a Hold rating for Amazon, which was assigned on Feb. 6, 2026.
Switching to the maximum potential for Amazon stock, five-star Mizuho Securities analyst Lloyd Walmsley holds the highest price target for AMZN stock at $325, suggesting a possible 24.93% upside for the shares. Walmsley just increased his price target for Amazon stock today, with his prior one set at $315. The analyst also maintained a Buy rating for the shares. He highlighted increased AI demand as the reason for the price target boost.
Amazon Stock Movement Today
Amazon stock was down 0.38% on Tuesday but was still up 12.7% year-to-date. The stock has also increased 39.35% over the past 12 months.
AMZN stock trading activity today saw some 20 million shares change hands, compared to a three-month average daily trading volume of about 43.57 million shares.
Is Amazon Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Amazon is Strong Buy, based on 40 Buy and two Hold ratings over the past three months. With that comes an average AMZN stock price target of $289.05, representing a potential 11.07% upside for the shares. These ratings and price targets will likely change as analysts update their coverage after tomorrow’s earnings report.
