SoFi Stock Soars, But Is the Rally Overdone?

SoFi ( (SOFI) ) has been popular among investors this week. Here is a recap of the key news on this stock.

SoFi Technologies has become one of the standout fintech stories of the year, with its stock surging roughly 74–76% year-to-date on the back of strong revenue and profit growth. The neobank is rapidly expanding its customer base, ending Q3 2025 with 12.6 million members and 18.6 million products, up 35% and 36% year-over-year, respectively. Key offerings like SoFi Invest, SoFi Money, and its Galileo technology platform are fueling this momentum, while the company increasingly leans on capital-light, fee-based revenues. However, the rally has pushed SoFi’s valuation to a rich forward P/E of about 73.9x, far above the sector average of 11.5x, leaving some analysts wary amid broader macroeconomic uncertainty.

Wall Street remains split on SoFi stock. Needham’s Kyle Peterson reaffirmed a Buy rating and a $36 target, viewing SoFi’s recent $1.5 billion secondary offering as an opportunistic move that funds faster organic growth and potential M&A in areas like blockchain and AI, while benefiting from lower deposit costs as a tailwind for net interest margins. By contrast, JPMorgan’s Reginald Smith maintained a Hold rating even as he nudged his target to $31, citing a “soft-landing grind” outlook for fintech in 2026. Overall, SoFi carries a Hold consensus, with an average price target of $27.50, suggesting only modest upside from current levels. For investors who want exposure to SoFi but prefer diversification, the stock is a notable holding in two niche ETFs: it represents 6.56% of the Global X Fintech ETF (FINX) and 3.11% of the VanEck Social Sentiment ETF (BUZZ). Both funds are rated Moderate Buy and are seen by some as a more balanced way to participate in SoFi’s high-growth, high-valuation story.