SoFi ( (SOFI) ) has been popular among investors this week. Here is a recap of the key news on this stock.
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SoFi Technologies is making an aggressive push beyond its student-loan roots with the launch of SoFi Big Business Banking, a 24/7 platform for large enterprises that merges traditional banking with crypto services. The offering lets companies manage fiat deposits and digital assets, including SoFiUSD, around the clock, positioning SoFi as an always-on alternative to legacy banks’ limited hours.
The move has attracted heavyweight partners such as Mastercard, Galaxy Digital and BitGo, and analysts say SoFi’s status as a federally regulated bank gives it a unique bridge between conventional finance and blockchain. Yet Wall Street remains cautious: Keefe Bruyette keeps an Underperform rating with a $20 price target, while TD Cowen cut its target to $17 and rates the stock Hold amid macro uncertainty.
SoFi shares, down about 40% in 2026 and under pressure from Muddy Waters’ accounting allegations, rose only 1.4% on the launch, highlighting lingering investor skepticism. Even so, the broader Street sees potential upside, with a consensus Hold rating and an average 12‑month price target of $24.96 implying nearly 60% upside if SoFi can prove its new enterprise banking platform can drive sustainable growth.