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Meta Platforms Boosts WhatsApp Features as Analysts See Upside

Meta Platforms Boosts WhatsApp Features as Analysts See Upside

Meta Platforms ( (META) ) has been popular among investors this week. Here is a recap of the key news on this stock.

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Meta Platforms is sharpening its focus on user engagement and monetization potential with a fresh round of upgrades to WhatsApp, its largest messaging asset. The company has rolled out new tools for group chats, including customizable member tags, text-to-sticker conversion, and event reminders. These features are designed to make large communities and interest-based groups easier to manage and more interactive, reinforcing WhatsApp’s role as an essential communication hub alongside Facebook, which together reach around six billion monthly active users. Stronger engagement on these platforms is crucial for Meta Platforms as it fights to keep users within its ecosystem amid intensifying competition in social media and AI.

The product push comes at a time when AI chatbots, including those from Meta Platforms, are under growing scrutiny for so-called “hallucinations” and misinformation, with European regulators already cracking down on Chinese rival DeepSeek. Rising error rates across leading AI models, and the possibility of tougher regulation, add another layer of risk and cost for big tech players trying to scale AI services globally. Despite this, Wall Street remains highly optimistic on Meta Platforms’ earnings power: the stock currently holds a Strong Buy consensus from 44 analysts, with an average price target of $828.71, implying roughly 25% upside. For investors, Meta Platforms is positioning its core apps to capture more time, data, and eventually advertising and commerce revenue, even as the regulatory environment around AI becomes more demanding.

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