Apple ( (AAPL) ) has been popular among investors this week. Here is a recap of the key news on this stock.
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Apple is reportedly in discussions with Alphabet to potentially integrate Google’s Gemini AI model into an updated version of Siri, aiming to enhance its capabilities and catch up in the generative AI race. This move marks a shift from Apple’s traditional focus on privacy and in-house development, as the company explores partnerships with other tech firms like Anthropic and OpenAI. Despite internal disruptions with key engineers leaving for competitors like Meta, Apple is investing heavily in AI, with CEO Tim Cook expressing confidence in delivering a superior product in the future.
On Wall Street, Apple maintains a Moderate Buy consensus rating, with analysts suggesting a 5% upside potential in its stock price. The company is also addressing security concerns by quickly patching a zero-click vulnerability that posed a significant risk to its devices, particularly for cryptocurrency users. This proactive approach underscores Apple’s commitment to maintaining user privacy and security, even as it navigates the competitive landscape of AI technology.