Apple ( (AAPL) ) has been popular among investors this week. Here is a recap of the key news on this stock.
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Apple is leaning hard into artificial intelligence with a sweeping refresh of its Mac and mobile lineup, prompting Wedbush’s Daniel Ives to lift his Street‑high price target on the stock to $350, implying roughly 33%–34% upside. He argues that the new AI‑focused M5 chips, stronger GPUs and longer battery life across MacBook Air, MacBook Pro and the lower‑priced MacBook Neo could drive a new upgrade cycle and pull more first‑time buyers into the ecosystem.
The company also launched the iPhone 17e with an A19 chip, a faster iPad Air with the M4, and brighter Studio Displays, broadening Apple’s AI‑ready hardware at multiple price points, including entry models around $599. At the same time, Apple raised Mac prices to offset rising memory costs, a move Wedbush sees as margin‑protective even as shares have lagged. Wall Street currently rates Apple a Moderate Buy, with an average target near $306 per share, implying about 17% upside over the next year.