Amazon ( (AMZN) ) has been popular among investors this week. Here is a recap of the key news on this stock.
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New trading tool for AMZN bullsAmazon (AMZN) shares are up 30.2% over the past year, with analysts remaining firmly bullish despite a small pullback in the last week. Wall Street’s consensus 12‑month price target stands at $318.23 versus a recent close around $267, implying solid upside and supporting a Strong Buy view for investors watching the stock’s next leg higher.
A key driver is Amazon’s aggressive push into artificial intelligence, particularly in e‑commerce. BofA Securities analyst Justin Post reiterated a Buy rating and a $310 target after highlighting Alexa for Shopping, which fuses Rufus’ product intelligence with Alexa+ personalization; early data show significantly higher engagement and conversion. Amazon has already disclosed $12 billion in incremental GMV from Rufus in 2025—about 1% of global GMV by BofA’s estimates—suggesting a long runway for AI‑powered sales growth.