Alphabet Class C ( (GOOG) ) has been popular among investors this week. Here is a recap of the key news on this stock.
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Alphabet Class C, the parent company of Google, has recently launched Veo 3, an advanced AI video creation tool, to its Gemini Pro users across 159 countries. This tool allows users to create short videos with audio by simply typing a description, making it a powerful asset for businesses looking to produce content like social media ads and training videos with minimal effort. The AI Pro plan, which includes Veo 3, is priced at $19.99 per month, with a free trial available for new users. Industry experts have hailed Veo 3 as a significant advancement in AI for advertising, enabling brands to create comprehensive videos with visuals, voiceovers, and storytelling from a single prompt.
In addition to its AI advancements, Alphabet Class C is addressing strained relationships with publishers due to its AI-powered search reducing web traffic to content sites. To mend these ties, Google is enhancing its support for publishers by hiring new staff within Google Ad Manager to promote the platform to large advertisers. The company is also introducing new products like Offerwall, which allows readers to access articles by paying directly or watching an ad, providing publishers with more revenue opportunities. Despite these challenges, analysts maintain a Strong Buy consensus on Alphabet’s stock, with a price target suggesting an 11.5% upside potential.