Retail giant Walmart (WMT) is hoping for an Easter sales boost after launching a new $9 per-person meal to help customers look after their dollars and cents during the holiday.
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Pre-Prepared Easter Meal
Walmart’s Sam’s Club said it has created a complete, ready-to-serve Easter meal with fresh, pre-prepared items for the family comprising a range of delicacies.
“Easter is one of those occasions when families gather around the table, traditions come alive and great food takes center stage — but hosting shouldn’t mean spending the whole weekend cooking,” it said. “And when it all comes together, hosting a gathering of around 15 guests comes out to only $9 per person — and it can even be delivered the night before.”
On the plate this year is a Mark Cherry Pistachio Crunch Salad, ‘prepared fresh in club, which combines crisp greens, sweet fruit, creamy goat cheese and a satisfying crunch — all brought together with a bright, red wine vinaigrette.’
The centerpiece meal includes both a classic spiral-sliced ham, fully cooked and easy to serve with its signature sweet-savory flavor, and a boneless leg of Australian lamb.
Americans Have a Taste for Easter
And who needs dessert? Everybody. Walmart said that the Member’s Mark coconut cake comes with ‘tall layers and rich coconut cream filling,’ and ‘delivers a bakery-style finish that’s made to be shared.’
Easter is a big month for grocers and retailers despite recent cost pressures arising from tariffs and the Iran war.
Indeed, Americans are expected to spend a record average of over $195 per person on Easter in 2026, totaling a projected $24.9 billion in national spending. This is likely to be focused on food, gifts, clothing, candy, flowers, and decorations.
Walmart will hope the Easter treat will maintain Sam’s Club performance. In its recent Q4 figures it recorded sales growth of 4% in the U.S. and e-commerce demand up 23%.
Is WMT a Good Stock to Buy Now?
On TipRanks, WMT has a Strong Buy consensus based on 26 Buy and 3 Hold ratings. Its highest price target is $150. WMT stock’s consensus price target is $138.92, implying a 12.19% upside.
