Ubisoft (UBSFY) stock was down on Thursday after the video game company appointed leaders for its new spin-off. Christophe Derennes and Charlie Guillemot are the new co-CEOs of the company’s spin-off with Tencent (TCEHY).
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Derennes is joining the Ubisoft and Tencent spin-off, leaving his role as the managing director for Ubisoft’s North America business. Guillemot is the son of Ubisoft co-founder Yves Guillemot. Guillemot addressed claims of nepotism, saying, “Yes, I’m Yves’ son. That’s not something I hide from. But my appointment isn’t only about family ties; it’s about what Ubisoft needs at this moment.”
Ubisoft and Tencent have created the new spin-off to change the game developer’s operating model. This spin-off now holds the rights to the Assassin’s Creed, Far Cry, and Tom Clancy’s Rainbow Six brands. These are some of Ubisoft’s biggest series, and this change will allow a better focus on them.
Ubisoft Stock Movement Today
Ubisoft stock was down 0.7% on Thursday, signaling possible displeasure from investors over its picks to lead its new spin-off with Tencent. The shares have also fallen 22.46% year-to-date and were down 56.41% over the past 12 months.
The poor performance of Ubisoft’s stock over the last year was the result of ongoing struggles at the video game developer. There was speculation earlier this year that it was about to file for bankruptcy. However, that appears to have been avoided thanks to Tencent’s $1.25 billion investment in the company.
Is Ubisoft Stock a Buy, Sell, or Hold?
Turning to Wall Street, the analysts’ consensus rating for Ubisoft (UBI) is Hold, based on two Buy, six Hold, and three Sell ratings over the past three months. With that comes an average UBI stock price target of €11.31, representing a potential 20.01% upside for the shares.
