Uber Technologies (UBER) has announced a new service that will shuttle people to ski resorts in North America and Europe.
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The San Francisco-based ride-hailing company has unveiled “Uber Ski,” a new service that allows users to book a ride to and from nearly 40 mountain resorts in the U.S., Canada, Switzerland and France. The service is available from November through March, which covers the annual winter ski season.
Uber said it is partnering with Vail Resorts (MTN) on the initiative, which lets riders book an Uber ride directly to the ski resort company’s various locations around the world. Users who buy an Epic Pass, which provides access to more than 90 ski resorts globally, also get access to the Uber Ski app.
Reserving Rides
People using the Epic Pass can reserve an UberXL or UberXXL ride up to 90 days in advance, with the larger vehicles offering more trunk space to fit skis and related gear. Uber said the deal with Vail Resorts and the launch of Uber Ski are part of a series of updates it is offering ahead of the year-end holidays.
Uber said the new features will help “people spend less time stressing about logistics and more time enjoying the moments that matter” during the holidays and ski season. UBER stock has risen 55% so far in 2025 and is among the top-performing stocks of ride-hailing companies.
Is UBER Stock a Buy?
The stock of Uber Technologies has a consensus Strong Buy rating among 28 Wall Street analysts. That rating is based on 25 Buy and three Hold recommendations issued in the last three months. The average UBER price target of $115.96 implies 24.43% upside from current levels.
