Ride-hailing platform Uber (UBER) is rolling out new features to make rides cheaper and more convenient, especially for daily commuters. At its Go-Get 2025 event, the company introduced Route Share, which is its most affordable ride option so far. This service offers rides every 20 minutes along busy commuting routes during weekdays, with fares up to 50% cheaper than UberX. Uber also wants to work with employers to make Route Share a tax-deductible option for employees.
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For riders who take regular trips, Uber now offers two ways to save. Ride Pass lets users lock in a fare for a specific route for $2.99 a month. There’s also a Prepaid Pass that allows riders to pay upfront for 5 to 20 rides, with bigger discounts for more rides. This is similar to Lyft’s (LYFT) Price Lock feature, which helped boost memberships by 21% in the first quarter of the year.
Uber is also working with Volkswagen (VWAGY) to launch self-driving rides in Los Angeles in 2026. Meanwhile, Lyft is launching autonomous rides in Atlanta this summer. Uber is adding other features to its app as well, like dining deals through Dine Out, OpenTable reservations on Uber Eats, and a grocery price comparison tool. From May 16 to 23, Uber One members will also get access to special promotions during “Uber One Member Days.”
Is UBER a Buy or Sell Right Now?
Turning to Wall Street, analysts have a Strong Buy consensus rating on UBER stock based on 28 Buys, four Holds, and zero Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average UBER price target of $97.04 per share implies 7.1% upside potential.
