Ride-hailing leader Uber (UBER) is increasing its use of Amazon Web Services (AMZN), a cloud platform, to improve how its app works. In particular, it is using AWS Graviton chips to run more of its “Trip Serving Zones,” which are the systems that handle ride and delivery requests in real time. At the same time, Uber has started testing AWS Trainium chips to train its AI models. Because of these upgrades, the company hopes to match riders with drivers faster, handle busy periods more smoothly, and deliver more personalized experiences for millions of users.
Claim 30% Off TipRanks
New trading tool for AMZN bullsTo understand why this matters, every time someone opens Uber and requests a ride, the app has to make several decisions instantly. For example, it needs to figure out which driver is closest, what the fastest route is, and how long the trip will take. These calculations happen in milliseconds and at a massive scale across millions of users. By moving more of this work to AWS Graviton4, Uber can process this data faster while also lowering energy use and costs. As a result, the system can better handle demand spikes during rush hour or major events without slowing down.
In addition, Uber is now using AWS Trainium chips to train the AI models that power many of these decisions. These models analyze data from billions of past rides and deliveries in order to improve driver matching, estimate arrival times, and suggest better delivery options. Since training AI at this scale requires huge computing power, Trainium provides a more efficient and cost-effective solution. Over time, as these models continue to learn, Uber expects to offer a better overall experience for users.
Is UBER Stock a Good Buy?
Turning to Wall Street, analysts have a Strong Buy consensus rating on UBER stock based on 28 Buys, two Holds, and zero Sells assigned in the past three months, as indicated by the graphic below. Furthermore, the average UBER price target of $106.44 per share implies 48.7% upside potential.


