The EU is considering fighting back against the U.S. with a retaliatory tariff package targeting about €93 billion ($108 billion) of American goods. This follows President Donald Trump’s new tariff threat on eight European allies over the week.
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The package aims at a broad range of items and could impact exports of American companies such as Tyson Foods (TSN), Harley-Davidson (HOG), and Caterpillar (CAT). However, the final tariff percentages for each product line have not been confirmed and could change.
What’s the Tariff Package About?
The tariffs being considered relates to the package created by the bloc in March 2025 after the Trump administration renewed its tariff duty the bloc, imposing a 25% tariff on European steel and aluminum.
The package — originally scheduled to start taking effect in April last year — was later suspended as the EU and U.S. moved toward last summer’s deal that capped most tariffs on EU goods at 15%. Now, EU diplomats and leaders are now considering allowing the suspended retaliatory tariff package to kick in in February, according to multiple media reports.
Which American Companies Could Face Headwinds?
The 99-page list of U.S. goods targeted by the tariff package shows an exhaustive list. Items targeting poultry and other meat producers impact can exports by U.S. producers such as Tyson Foods (TSN) and Pilgrim’s Pride (PPC).
In addition, those targeting heavy-duty motorcycles could hit Harley-Davidson (HOG), while those aimed at alcoholic beverages, especially spirits, could impact Brown-Forman (BF.B). Furthermore, the inclusion of items such as jeans and outdoor outerwear and apparel brings Levi Strauss (LEVI) and VF Corp (VF) into focus.
Moreover, while those aimed at household appliances could impact Whirlpool (WHR), those targeting heavy-duty equipment such as plant machinery could impact Caterpillar (CAT) and John Deere (DE).
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