Trump Media Buys $105 Million of Cronos. Will DJT Stock Benefit from Its Crypto Treasury?

Trump Media has bought $105 million worth of Cronos tokens. Now the big test is whether DJT stockholders will see lasting value or face new risks as the company leans deeper into crypto.

Trump Media and Technology Group, the parent company of Truth Social (DJT), has made a bold move into the crypto markets. The firm confirmed Friday that it closed a $105 million purchase of 684.4 million Cronos (CRO-USD) tokens through a cash-and-stock deal with exchange Crypto.com. The acquisition represents roughly 2% of CRO’s circulating supply and signals that the Trump-linked media company is now positioning itself as more than a social platform.

For DJT stock investors, the question is whether this crypto bet creates real long-term value or introduces new volatility. The answer depends on how well Trump Media can turn its token holdings into functional tools for growth, not just speculative assets sitting on its balance sheet.

Trump Media Adds CRO to Its Treasury

The company said it will hold the tokens in Crypto.com’s custody and stake them to earn additional revenue. Beyond storage, Trump Media also plans to integrate CRO directly into Truth Social and Truth+, allowing users to receive token-based rewards. Executives, including chair Devin Nunes, called CRO a “versatile utility” that could drive payments and transfers across the platform.

In theory, that makes CRO more than just a balance-sheet asset. By embedding it into services, Trump Media could create a new incentive system that boosts user engagement and loyalty. But whether that translates into sustainable business value is still untested.

DJT Stock Is Increasingly Tied to the Performance of Cryptocurrencies

Last month, Trump Media launched Trump Media Group CRO Strategy, a new entity aiming to acquire up to 19% of CRO’s supply through a SPAC deal. The firm also reported holding $2 billion worth of Bitcoin in its Q2 results.

For investors, this signals that DJT stock is increasingly tied to the performance of cryptocurrencies, making its future more dependent on market swings in tokens like CRO and BTC. While this could unlock upside during bull markets, it also introduces risks if crypto prices reverse.

So will DJT stock investors actually benefit? The short-term impact may be limited, as both CRO and DJT shares barely moved after the announcement. However, if Trump Media succeeds in turning CRO into a functioning rewards system and builds a sizable crypto treasury, it could distinguish itself from traditional media peers and attract a more engaged, crypto-native audience.

However, the strategy comes with risks. Crypto prices are notoriously volatile, and staking rewards alone may not offset broader market volatility.

Investors can track prices of their favorite cryptos on the TipRanks Cryptocurrency Center. Click on the image below to find out more.