Citizens JMP analyst Patrick Walravens remains optimistic on Salesforce (CRM), despite the stock’s steep fall of 27.5% year-to-date. He reiterated a Buy rating on CRM stock with a $430 price target. The Top analyst’s confidence stems from a recent meeting with executives from Hubbl Technologies, a fast-growing AI company within the Salesforce ecosystem.
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Tackling Agentforce Issues
Hubbl shared several examples showing that Salesforce’s Agentforce platform can be much more effective if companies first fix basic issues in their systems.
Rob Acker, Hubbl’s CEO and a former Salesforce executive, and Mike Bogan, Hubbl’s Chief Strategy Officer, noted that while many companies are planning for AI, few are truly ready.
They believe that Agentforce will work better if Salesforce’s internal systems are clean and well-structured, and free of technical debt. Importantly, Hubbl helps fix these issues by combining AI-driven system optimization with process mining tools built directly on Salesforce.
Path to Stronger Agentforce Adoption
A case study from Barracuda Networks showed a 10-fold increase in Salesforce usage after implementing Hubbl and a notable rise in license spending, including Agentforce.
Further, Walravens mentioned that Salesforce sales teams are now asking for Hubbl diagnostic scans before meeting major clients.
From an investor’s viewpoint, these insights suggest that Salesforce could drive Agentforce adoption by first focusing on the structural readiness of its customer base.
Walravens hinted that Salesforce’s “Well Architected Program” may return at Dreamforce, scheduled from October 14 to October 16, to support this strategy. The program helps companies build clean, efficient systems on its platform. It offers solutions to make setups more secure, scalable, and ready for AI tools such as Agentforce.
Is CRM a Buy, Sell, or Hold?
Turning to Wall Street, CRM stock has a Moderate Buy consensus rating based on 30 Buys, eight Holds, and one Sell assigned in the last three months. At $333.74, the average Salesforce stock price target implies a 38.51% upside potential.
