Meta Platforms (META) stock received a Buy rating and a $900 price target from Bank of America analyst Justin Post following the company’s Meta Connect 2025 event. Post, who ranks 15th among thousands of Wall Street analysts, said the event reinforced Meta’s push into smart glasses and AI. He sees augmented reality (AR) glasses playing a central role in driving adoption of AI-powered devices.
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Meta Reveals New Glasses Lineup
The centerpiece of the event was the Meta Ray-Ban Display glasses, priced at $800. These come with a built-in display that shows Meta AI, apps, and contextual details. They are paired with a Neural Band, which uses sensors to detect subtle hand gestures for navigation.
Meta also expanded its lineup with two additional products. The Ray-Ban Gen 2 glasses, starting at $379, come with longer battery life, improved video capture, and new conversation tools. The Oakley Meta Vanguard glasses, priced at $499, are aimed at athletes.
Analyst Is Confident in Meta’s Roadmap
The 5-star analyst said his team tested the Display glasses and found them “quite functional” and intuitive, describing them as light, easy to wear, and simple to navigate. He believes the combination of audio and visual features with AI could make AR glasses “the leading device for the AI era.”
Still, he cautioned that the $800 model is “early for mass adoption.” The limited style options, high price, and six-hour battery life may slow near-term uptake.
Despite these challenges, Post expects the Ray-Ban Gen 2 glasses to see strong demand during the holiday season. Their lower price, longer battery life, and new features make them more appealing to a wider range of customers.
Is META Stock a Good Buy Now?
Turning to Wall Street, Meta’s shares have a Strong Buy consensus rating on TipRanks. This is based on 42 Buys and six Holds assigned over the last three months. Meanwhile, the average META stock price target of $873.14 indicates a 12.56% upside from its current price.
