Tech giant Apple (AAPL) is looking to make an AI comeback with a lineup of new devices, according to Bloomberg. At the center of this plan is a tabletop robot (targeted for 2027) that is designed as a lifelike virtual companion that can swivel, track users, and hold natural conversations using an upgraded Siri. Apple also plans to release a smart speaker with a display next year and roll out a series of home-security cameras.
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Interestingly, the robot will have features like suggesting restaurants during casual chats or helping plan vacations. It’s also being built with FaceTime capabilities that track people around the room and a “Bubbles” interface that gives Siri a visual, animated personality. Furthermore, supporting devices, such as a smart display codenamed J490, will run on a new operating system called Charismatic, which is optimized for multiple users and voice commands.
These products, along with thinner iPhones, smart glasses, and a foldable phone, fit into CEO Tim Cook’s strategy to boost growth after seeing a slowdown in sales and the underwhelming launch of the Vision Pro headset. Furthermore, on the software side, Apple is looking to integrate large language models to make Siri smarter and more context-aware. The company is also working on home-security hardware, such as a battery-powered camera with facial recognition. As a result, Apple hopes that these new products will change the existing perception that it is lagging when it comes to AI.
Is Apple a Buy or Sell Right Now?
Turning to Wall Street, analysts have a Moderate Buy consensus rating on AAPL stock based on 16 Buys, 12 Holds, and one Sell assigned in the past three months, as indicated by the graphic below. Furthermore, the average AAPL price target of $235.14 per share implies 3.4% upside potential.
