ZoomInfo (GTM) announced a strategic partnership with Five by Five Data, a member-driven collaborative data provider, to enhance and diversify its B2B data supply chain. By joining forces with 5×5 Data, ZoomInfo can source data from the 5×5 Identity Graph, an ecosystem of contact and behavioral data continuously validated by member organizations. ZoomInfo stated this collaborative model will augment its existing data resources, aiming to improve accuracy and reduce data decay.
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