Zevia enters multi-year partnership with Cardi B

Zevia (ZVIA) and Cardi B announced a multi-year partnership that pairs Zevia’s zero fake, zero sugar soda with an artist who has built her empire on keeping it real. The company said, “As consumers increasingly demand transparency from the brands they support, this partnership brings together two cultural challengers who believe honesty, confidence, and simplicity should never be compromised. Zevia has built its reputation on radical transparency and is a staunch defender of real ingredients, while Cardi B has taken a similarly unfiltered approach to connecting with her fans, saying what she means and standing by it.” As a shareholder and brand ambassador, Cardi B will help shape Zevia’s cultural strategy and creative direction across multiple touchpoints. The partnership kicks off with Zevia as the official sponsor of Cardi B’s Little Miss Drama Tour. Looking ahead, Cardi B’s major campaign with Zevia will launch in Summer 2026 during peak beverage season. The campaign will include new Zevia x Cardi B commercials, in-store product displays, social content, a sampling tour, in-person appearances, and more. Cardi B will also collaborate with Zevia on new products and flavor innovation.