Zebra Technologies price target raised to $323 from $309 at Morgan Stanley

Morgan Stanley analyst Meta Marshall raised the firm’s price target on Zebra Technologies (ZBRA) to $323 from $309 and keeps an Equal Weight rating on the shares. After concerns on the Q3 print around organic growth rates, Zebra’s outlook pointed to a reacceleration in 2026, the analyst tells investors in a research note. The firm said it walked away from the print encouraged from demand picture/early Elo success, though some questions remain around demand elasticity with pricing increases and refresh cycle looking like more of a 2027 event.