YY Group, New to The Street enter strategic media partnership

New to The Street announced a strategic media partnership with YY Group (YYGH) Holding to produce a 12-part national television series. The partnership will feature in-depth televised interviews, earned media placements, national TV commercials, and outdoor billboard exposure across Times Square and New York City’s Financial District. Filmed from the Nasdaq MarketSite and New York Stock Exchange, the series will highlight YY Group’s leadership team, technology-driven workforce platform, and global expansion strategy across its two core business verticals: on-demand staffing and integrated facility management (IFM). Each segment will air nationwide and be distributed across New to The Street’s 3.5M+ subscriber YouTube channel, digital networks, and social media channels to reach millions of business viewers and investors worldwide.