YouTube upgrades Shopping button for Shorts

Alphabet’s (GOOGL) (GOOG) YouTube announced that it is upgrading the Shopping button on YouTube Shorts. ” Now your fans will see a Shopping product sticker while watching your Short, making it easy for them to know that products in your Short are shoppable and increasing your earnings potential! In an experiment in May 2025 in the U.S., Shorts with Shopping product stickers saw over 40% more clicks on products than Shorts with the Shopping button,” the company said. “All you have to do is tag products in your Short and we’ll automatically generate a sticker based on the first product you tagged. If you want the Shopping product sticker to display a different product, you can simply reorder your list of tagged products. When multiple products are tagged in a Short, fans can tap on the downward arrow on the sticker to see the full list of products. Once they click on a product they’re interested in, they’ll then be redirected to the retailer’s website for that product.” YouTube added that Shopping product stickers are available globally, with the exception of South Korea, though it has plans to expand there soon.