Youlife (YOUL) Group announced that it has entered into a non-binding letter of intent, or LOI, setting forth the parties’ preliminary intention for Youlife to acquire Anlian HR, a well-established OMO, or Online-Merge-Offline, blue-collar recruitment platform provider in China. Youlife believes the OMO model is increasingly becoming the preferred industry approach because it addresses two fundamental challenges-operational efficiency and trust-through closed-loop delivery. Anlian HR is an established operator of this model, combining digital talent engagement with a nationwide offline service network to support recruitment and employment delivery.
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