YipitData announces partnership with Ulta Beauty

YipitData, which is backed by Carlyle (CG), announced a partnership with Ulta Beauty (ULTA). Through this collaboration, Ulta Beauty is using YipitData’s insights to inform merchandising and assortment decisions, support customer loyalty initiatives, and strengthen its understanding of shopper behavior across the broader beauty market. “Ulta Beauty continues to set the pace for how retailers respond to evolving consumer preferences,” said James Hart, President at YipitData. “We’re pleased to support their team with a detailed, external perspective on the market, from competitive performance to emerging consumer trends, so they can move quickly and make well-informed decisions.”