Yext announces launch of Scout MCP, Scout API

Yext (YEXT) announced the launch of Scout MCP and Scout API, opening its visibility and competitive intelligence infrastructure to global partners and positioning Yext as the data layer for an agentic marketing era. The company said, “Scout is the most comprehensive visibility intelligence dataset available for local businesses, analyzing 10 billion signals monthly across four AI models for over 12 million business locations and surfacing 150 visibility metrics across 20 competitors in every scan. That dataset is now available to partners through two paths: Scout MCP, which provides conversational, no-build-required access, and Scout API, which enables fully custom, white-labeled product experiences built on the same infrastructure powering Yext’s own platform.”