Yerbae Brands joins TikTok shop to accelerate growth, expand digital reach

Safety Shot (SHOT) announces its acquisition partner, Yerbae Brands (YERBF) has launched on TikTok Shop. This initiative utilizes one of the fastest-growing e-commerce platforms to enhance its direct-to-consumer reach and increase sales. The Company aims to use its expanded digital presence to benefit the combined company resulting from the proposed merger with Safety Shot following the completion of the transaction. “TikTok Shop is transforming the way consumers interact with brands, and we see this as a major growth opportunity for Yerbae” said Todd Gibson, Co-Founder and CEO of Yerbae. “By tapping into TikTok’s massive, engaged audience, we can bring our plant-based energy drinks directly to consumers in a way that is dynamic, interactive, and scalable.”