Yalla (YALA) announced a strategic partnership with the Saudi Esports Federation to drive the expansion of Saudi Arabia’s national esports ecosystem. The partnership represents an element of Yalla’s strategy to deepen engagement in Saudi Arabia. SEF and Yalla Group signed two memoranda of understanding to further develop esports within the Kingdom and establish new pathways for aspiring talent to develop key skills and experience. Under the partnership agreements, Yalla has been appointed official event partner of the Saudi eLeague 2026. Support for the Women’s Saudi eLeague will be a key focus of the partnership. In addition, Yalla will launch a talent development program in collaboration with the SEF’s Saudi Esports Academy.
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