Xponential Fitness price target lowered to $10 from $12 at Guggenheim

Guggenheim analyst John Heinbockel lowered the firm’s price target on Xponential Fitness (XPOF) to $10 from $12 and keeps a Buy rating on the shares. Management’s dissatisfaction with performance marketing-driven member acquisition will make 2026 an “investment year,” says the analyst, who cites the “intrinsic value” of the Club Pilates brand for the firm’s Buy rating.