Freedom Capital analyst Saken Ismailov initiated coverage of Xperi (XPER) with a Buy rating and $13 price target The firm believes Xperi is well positioned to benefit as viewing continues to migrate from linear TV to streaming and as Advertising Video on Demand scales, the analyst tells investors. The firm sees scaling Monthly Active Users, IPTV deployments, and direct home-screen ad sales driving growth in recurring, advertising-led revenue, the analyst added.
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