Xcel Brands partners with Cesar Millan to launch pet brand

Xcel Brands (XELB) is partnering with renowned dog behaviorist, New York Times best-selling author, and global television star Cesar Millan to launch a pet brand, “Trust-Respect-Love by Cesar Millan,”. Spanning multiple pet categories, this new brand will introduce a collection of high-quality, purpose-driven products designed and developed in collaboration with Cesar Millan to enhance the bond between pets and their owners through trust, respect, and love.