X, the platform formerly known as Twitter (TWTR), used threats of lawsuits and pressure tactics to push companies like Amazon (AMZN), Ralph Lauren (RL), and Verizon (VZ) to resume buying ads on the site, which worked, The Wall Street Journal’s Suzanne Vranica, Dana Mattioli, and Jessica Toonkel report. At least six companies that had either received lawsuit threats or were motivated in part by pressure tactics have signed ad deals with X, according to people familiar with the negotiations.
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