X, the platform formerly known as Twitter (TWTR), used threats of lawsuits and pressure tactics to push companies like Amazon (AMZN), Ralph Lauren (RL), and Verizon (VZ) to resume buying ads on the site, which worked, The Wall Street Journal’s Suzanne Vranica, Dana Mattioli, and Jessica Toonkel report. At least six companies that had either received lawsuit threats or were motivated in part by pressure tactics have signed ad deals with X, according to people familiar with the negotiations.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
- Make smarter investment decisions with TipRanks' Smart Investor Picks, delivered to your inbox every week.
Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Read More on AMZN:
- Amazon’s Strategic Growth and Operational Efficiencies Drive Buy Rating
- Silent Giant TSMC Returns to the Peak of its Powers as the AI Boom Continues
- Amazon (AMZN) Reveals New AI Tools Designed to Improve Operations
- Quantum Leap: Nvidia CEO says quantum computing technology at inflection point
- Nvidia’s (NVDA) New Cloud Market Push Puts Partners on Edge