WWE announced that SummerSlam which emanated from Ford Field in Detroit became the most-watched and highest-grossing SummerSlam in company history. The premium live event set new records for viewership, gate, sponsorship and merchandise. With 59,194 in attendance in the Motor City, SummerSlam generated a record gate of $8.5M, the largest gate for any non-WrestleMania event ever. It was the most-watched SummerSlam in company history and among the top three audiences in the history of WWE on Peacock. In partnership with special event retail partner Fanatics, merchandise sales were up 60% versus the record set in 2021, marking the best performance in company history for any premium live event outside of WrestleMania. On Location packages set a new SummerSlam record, up 47% versus 2022. In addition, SummerSlam became the most-viewed social SummerSlam of all time with over 230 million views and four million hours of video consumed, a 26% increase over last year.
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