WW appoints Julie Rice as chief experience officer

WW (WW) International announced that longserving WW board member Julie Rice, the entrepreneur and brand builder best known for co-founding SoulCycle, is joining WeightWatchers as Chief Experience Officer. As WeightWatchers evolves its holistic model of care, community will continue to play an increasingly vital role, given its impact on long-term health outcomes and sustained behavioral change. In this newly created position, Rice will lead the transformation of WeightWatchers’ global workshop business, which currently supports 20,000 meetings a month across 11 global markets. She will work closely with the company’s science, nutrition, and medical teams to develop a revitalized approach to community that supports members through every life stage. Rice will also oversee the brand team at WeightWatchers, responsible for the company’s content, creative, and communications work, reinforcing WeightWatchers’ point of difference in an increasingly clinically focused telehealth weight loss marketplace, and she will collaborate closely with product and marketing leaders to innovate around how coaching and connection show up across the member experience. As part of this new chapter, Peoplehood, the community-driven wellness support platform Rice most recently co-founded, will integrate its current operations into WeightWatchers, which includes its curriculum, technology, and learnings to evolve key parts of WeightWatchers’ business and product.