WPP upgraded to Equal Weight from Underweight at Barclays

Barclays upgraded WPP (WPP) to Equal Weight from Underweight with a price target of 300 GBp, up from 250 GBp. While the company’s investor day “did not break new ground,” everything said “was sensible,” the analyst tells investors in a research note. The firm says recent account wins demonstrate WPP “is not broken” despite its 2026 guidance being “weak.” The company needs improving organic momentum before it is “out of the woods,” adds Barclays.