Goldman Sachs resumed coverage of WPP (WPP) with a Neutral rating and 730 GBp price target The company has been taking meaningful steps towards improving scale and simplifying its offer in creative and media, leveraging and strengthening its capabilities to capture growth opportunities in faster growth areas, but the firm expects 2025 to be another challenging year for WPP given new business headwinds, macroeconomic uncertainty weighing on project-based spend, and slow China and tech spend recovery, the analyst tells investors in a research note.
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