WPP appoints Elav Horwitz as chief innovation officer

WPP (WPP) announced the appointment of Elav Horwitz as its first Chief Innovation Officer, a new role “created to solidify its leadership in applied AI and deliver groundbreaking technology-driven solutions for clients.” In this new position, Elav will be responsible for connecting WPP’s partners with the company’s creative and strategic talent. Her remit will focus on fostering a culture of collaboration and agile innovation to drive applied AI and client transformation, and to redefine how clients engage with commerce, create compelling content and shape culture, the company said in a statement. In her new role, Elav will continue to report to WPP Chief Technology Officer Stephan Pretorius. “Never before has the need for innovation and agility been more critical than in our AI era,” Elav Horwitz, Chief Innovation Officer of WPP, said.