WPP appoints Anne-Isabelle Choueiri as chief transformation officer

WPP (WPP) announced the appointment of Anne-Isabelle Choueiri as Chief Transformation Officer. In this newly created role, Anne-Isabelle will be responsible for designing, implementing and embedding the operations that underpin Elevate28, WPP’s three-year growth plan unveiled in February 2026. She will spearhead initiatives that foster innovation and efficiency to transform WPP’s integrated offer to clients – aligned with the company’s mission to become the trusted growth partner for the world’s leading brands – ensuring that the company shows up differently with agile, outcome-driven solutions that deliver measurable growth. She joins WPP from The Estee Lauder Companies (EL), where she led enterprise-wide strategic initiatives, including shaping the company’s “One ELC” operating model and transforming its enterprise marketing, data and analytics capabilities.