WPP announces five-year expansion of partnership with Google

WPP (WPP) and Google (GOOGL) announced a five-year expansion of their partnership, which “aims to revolutionise how brands approach integrated creative, production, media, experience and commerce, enabling real-time personalisation for millions of customers simultaneously, and moving beyond traditional efficiency initiatives to unlock growth.” WPP said: “The expanded partnership includes a $400 million spending commitment from WPP for Google technologies, and was cemented in Mountain View during a meeting between WPP CEO Cindy Rose, Google Cloud CEO Thomas Kurian and members of their respective senior leadership teams. The spend will go towards WPP’s market-leading efforts to infuse AI into its services alongside the company’s increased investment into AI and technology through WPP Open, WPP’s AI platform for marketing.” Cindy Rose, CEO of WPP, added: “I’m incredibly excited about how our new and evolved partnership with Google will redefine what’s possible for our clients. By delivering bespoke AI solutions and enabling hyper-relevant campaigns with unprecedented scale and speed, we’re accelerating innovation across every facet of marketing to drive unparalleled growth and impact.”