Wells Fargo upgraded Wix.com (WIX) to Overweight from Equal Weight with a price target of $216, up from $173. The firm says its “strong” partner channel checks leave it confident Wix can take price in fiscal 2026 and raise bookings by 2%. The company’s weaker fiscal 2025 growth and artificial intelligence risk has Wix trading at just 10-times estimated 2027 free cash flow per share, the analyst tells investors in a research note. Wells expects the fall product release and early fiscal 2026 price increases to turn investor sentiment positive. It believes Wix Studio “represents a meaningful lever” in 2026.
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