Citizens JMP raised the firm’s price target on Wix.com (WIX) to $250 from $240 and keeps an Outperform rating on the shares. While Wix has multiple product catalysts across Studio and AI, including its AI Website Builder and AI Agents, guidance for 2025 does not incorporate a meaningful benefit from new products, making estimates conservative, the analyst tells investors in a research note. The firm continues to recommend Wix, especially on any pullback.
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